Zu Hauptinhalten wechseln

FV Decipher Unterstützung

Alle Themen, Ressourcen für FV Decipher benötigt.


Mobile Survey Design


As researchers, we need to be sensitive to the additional challenges respondents face when completing surveys on mobile devices. Small screens, inflexible, device-specific, user input methods, and potentially slow data transfer speeds all combine to make the survey completion process more difficult than on a typical computer.

Couple those hindrances with reduced attention spans and a lower frustration threshold and it's clear that we must be very proactive in both the questionnaire and user-interface design in order to accommodate mobile respondents and provide them an excellent survey experience.


Guidelines for Mobile-Friendly Surveys

1. Keep the survey short.

It takes longer to navigate on mobile devices due limitations of the user interfaces and data transfer speeds.

  • Minimize the number of pages. Each time the page refreshes, the respondent has to wait. This wait time can range from a short to exceptionally long period of time depending on the network connection (with Wi-Fi at the fast end and regular cell data on a poor connection at the slow end).
  • Take care not to put too many questions on a page though, as mobile devices also have less memory to work with, so a page with too many elements may cause the device to become slow or non-responsive.

2. Keep the question types simple.

  • Single dimension single-select, multi-select, or select questions are better than multi-dimension grid questions, which could be difficult to complete due to the small screen sizes of mobile devices. Limit scrolling to a single dimension: rows are preferable to columns in order to minimize the need to scroll on both horizontal and vertical axes.
  • Keep answer lists short to minimize scrolling. Consider putting long answer lists into select (drop-down) questions, but also be aware that these require more "clicks" to complete than single-select questions. Select questions only allow a single response, so for multi-select questions, use the multi-select question-type.
  • Keep question and answer text short. The small screen and space make it harder to read long options.
  • Limit usage of open-end questions which require typing.

3. Minimize all non-essential content.

It takes extra load time and visual space for every single element that appears on the screen. Repetitious elements, innocuous for a typical web-based survey, add an undue burden on respondents completing surveys on the mobile web, in addition to distracting from the purpose at hand: completing the survey.

  • Logos: Limit logos to the first (and/or last, if absolutely necessary) page of the survey.
  • Privacy policies, rules pages, etc.: If possible, also limit these to the first/last survey page.
  • Progress bar: The progress bar can be very helpful for indicating a respondent's position in the survey, however it also increases the load time and the need for vertical scrolling. Something to consider.

4. Keep the look of the survey simple.

  • Javascript support varies radically for mobile devices, so keep "interactivity" to a minimum. Flash is out for iPhone/iPad/iPod Touch devices.
  • Some mobile devices also have limited color palettes. High contrast color schemes will work best.

Considerations When Using Themes

The following optimizations are automatically applied to the System survey themes:

  • Survey content area is narrower without horizontal scrolling
  • Colors are maintained from desktop theme
  • Font sizes are increased for better legibility
  • Background images are maintained
  • Select and text boxes are sized properly to prevent "zooming" effect
  • Grid cell heights adjusted for greater tappable area
  • Large grids attempt to scale down when possible
  • Row legend widths given lower priority than cell widths for accommodating wide grids
  • Text boxes scale to container size, overriding default size setting
  • Images scale down when appropriate, e.g., inside grids
  • Continue/Final buttons use the same styling as desktop theme
  • War dieser Artikel hilfreich?