The main body of the Crosstab reporting tool is the banners, tables and charts. Tables are generated for all questions in the "Table Set" and by the segment criteria specified within the crosstab. Let's go over what you can get to see when your crosstabs are created.
1. Allows you to jump to any question in the survey by selecting it in this menu
2. Displays a summary of the crosstab
3. Segment Summary table displaying the totals for the defined segments.
4. Displays the totals for the combined segments and for each segment. The totals may be tagged with following notations:
* Indicates small sample size - default is 100
** indicates very small sample size - default is 30
Note: The defaults can be customized with the
5. Segment columns applied for the crosstab. Clicking the segment title sorts the table rows ascending / hovering over the segment title will show the raw logic. Additionally, any rows that are not randomized in the survey will not be randomized when sorting.
6. Each table includes the question title
7. Allows you to view the question as it is within the survey (requires a view of the survey)
8. flips the data so did the rows are as Applied columns and the columns as rows (requires Edit access to reporting / Crosstabs)
9. The "Total" row displays the total count and percentage for the table
10. Vertical frequency percentages
11. Counts for each answer crossed by segment
12. Mark the table as a favorite
13 . Table settings, allowing you to edit the table itself (See: Editing Tables )
14 . Chart settings, allow you to add / edit charts (See: Add / Edit Charts )
15 . Pin the table to your whiteboard
Automatic Stat-testing is indicated by uppercase letters (95% confidence) and lowercase letters (90% confidence) corresponding to the built-in segment (ie column) indicators.
1.1: Rating / Scale Questions
By default, you are not allowed to write to this page. To add statistics, click on the "Table Editor" button at the top right of any question table:
Then click on "+ Table Row" to bring up the table row editor:
This is an example of what the row editor will look like per question:
Here you can add statistic rows and apply summary tables as needed. Click here for more information on how to use the Table and Row Editors.
1.2: Open-ended Questions
Open-ended responses can be viewed by simply clicking on the count for the question or segment. This will open a new window for both text and number questions. You can sort responses by respondent or alpha-numerically. The "Consolidate Answers" checkbox groups matching responses and a number for the number grouped. There is also the ability to split the open-ended data.
2: View Options
Additional view options are available for the "View Options" menu in the report setup section:
By default, the Crosstabs "View Options" menu includes the following options:
- Show / Hide QA codes: Showing will make a question and answer labels.
- Hide Tables with No Respondents
- View Chart Options: Allows you to edit the chart color palette and select the data values. Click here for more information.
- Show / Hide Download Data Value: Allows you to display the data in the crosstabs report.
- Show / Hide Unweighted Total Count: If you are applying weights, you can choose to show or hide the unweighted total row in your tables.
- Turn All Grid Tables On / Off: Allows you to show or hide grid tables (from 2-dimensional, 3-dimensional radio / checkbox / select questions).